What is Alexa Ranking?
This is a ranking system set by alexa.com that basically audits and makes public the frequency of visits on various Web sites. The algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months.
This traffic is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as its name shows, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.
The first step of the ranking process is calculating the reach and number of page views for all the sites on the Web on a daily basis. The Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).
Benefits of Alexa Ranking
Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors- As opposed to Google's PageRank, the lower your ranking number, the better.
- It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.
- Personal pages or blogs are taken into consideration and ranked in the same manner as regular Web sites. They will even get a distinctive mark (*)
- Given that Alexa ranking offers you information about your Web site, it is a good tool to have in view of search engine optimization.
Disadvantages of Alexa Ranking
- Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked (or not high enough) by Alexa. It is rather relative.
- Many people say that it is inaccurate and that Alexa traffic can be greatly influenced (or "gamed", as some prefer to call it).
- Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain only
Ways to improve your Alexa Ranking
- Download and install the Alexa toolbar and then surf your own site.
- Place the Alexa widget on your Web site. It will entice the visitors to check it out, and you know, each click counts.
- Write useful, quality content, mostly webmaster-related. Promote it on webmaster forums and on social networking sites. The idea is to get as many computer and Internet savvy people as possible to visit your site, since the probability that they will have the Alexa toolbar installed is high.
- Write posts on your blogs and articles about Alexa. You will get links to your pages that will help improve your ranking.
- Try to get your articles on such social networking websites as digg.com, del.icio.us, or www.stumbleupon.com
- Optimize your site (or relevant pages of it) for Alexa related keywords.
- Tell your friends about the Alexa toolbar, have them download and install it on their computers, and then tell them to visit your site.
- Use Alexa redirect. This means placing http://redirect.alexa.com/redirect? in front of your Web site's URL. Thus, Alexa will even take into consideration clicks on redirected links even if the visitor does not have the Alexa toolbar.
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